Free Visibility Snapshot for UK Fireplace & Stove Showrooms

93%

sales growth in under three months

Fireplace Warehouse, fireplace and stove showroom

Why it works

Same showroom. Same products. Different system.

Fireplace Warehouse had ads running and no real idea which ones brought people through the door. We fixed what was broken in their tracking, rebuilt their Google and Facebook ads around what people near them were actually searching for, sorted out their Google Maps listing, and made sure every enquiry landed in their inbox.

Google review from Fireplace Warehouse: five stars, 7 May 2025, describing a 93% increase in sales in just under three months

Fireplace Warehouse's Google review, May 2025. You can look it up.

We built our own system for this, called Online Optimizr. Every enquiry is saved before anything else can go wrong with it. The number in your monthly report is the number of enquiries in your inbox — nothing goes missing in between.

The offer

Start with the snapshot. Nobody pays to find out whether we're right.

We don't guarantee lead numbers — anyone can. We guarantee you'll be able to verify them. Every enquiry traced to the ad, the search or the Maps listing it came from.

Two pages: where you show up, what's broken, what it's costing you, and two sample ads in your own brand — written so you don't need a web developer to read it. Shown here: the tracking check from page two of a real one.

You own the ad accounts, the pixel, the landing page on your own domain, and the data. Always. If you leave, you keep everything.

Step one

Visibility Snapshot

£0 48 hours, no call

Two-page PDF in plain English
Where you show up on Google, Maps, Facebook and AI assistants
Whether Facebook and Google are actually recording your enquiries, with one test enquiry through your form
Two sample ads made in your own brand
If it's all working properly, we say so and leave you alone

Get my free snapshot

Step two

Visibility Blueprint

£750 once

Scored audit of your site and Google profile
40–60 keywords with real UK search volumes
Exact page titles, headings and new pages to build
FAQ copy and schema, ready to paste
Map Pack fix list and a 90-day plan, walked through on a 20-minute call
Credited against your setup fee if you start within 30 days

Twelve-month engine

Local + AI Visibility Plus

£750 a month per showroom

Setup £1,450 once

Your Google Business Profile run every month: categories, products, photos, posts, Q&A
Review system and every review answered in your voice
Listings fixed on Bing, Apple, Yell, HETAS and your manufacturers' dealer pages (what ChatGPT reads)
A conversion page on your own domain, built from your brand and products
WhatsApp enquiry button on your site, counted like every other enquiry
Online Optimizr: every enquiry saved, flagged and in your inbox
Quarterly AI Visibility Check and a monthly plain-English report

Plus, with the ads on

Growth

£1,650 a month

Setup £1,450 once · ad budget from £1,000 a month, paid straight to Google and Facebook from your own account

Everything in Plus
Google ads on the searches that buy: "log burner installers near me", "fireplace showroom", your towns
Facebook and Instagram ads in your brand, plus the follow-up layer for people who looked and didn't enquire
Tracking fixed and verified within 14 days, every enquiry traced to its source
Monthly AI Visibility Check and a verified report you can check against your inbox

In one line: the snapshot is free, the Blueprint is £750, Plus is £750 a month and Growth is £1,650 a month, each with a one-off £1,450 setup. Three months to start, then month-to-month with 30 days' notice. Extra showrooms £250 a month. A full new website is separate, from £2,500. All prices ex VAT, invoiced in GBP.

£3,500

what a fitted stove or fire typically sells for in the UK (more in the South East)

~£420

gross profit in a qualified enquiry, at a 40% margin and three in ten closing

1–2 a week

extra stoves that cover Growth and the ad budget. Plus pays for itself on two extra sales a month

Those are market averages. Your ticket, margin and close rate go into the report, and if the maths doesn't work for your showroom we'll tell you that too.

Stove season runs to mid-January. Tracking takes 14 days to put right — every week you wait is a week of spend you can't measure. Snapshot first, then decide.

What we'd build for you — a worked example

Every worried stove owner in the country is googling the same question.

In December 2025 the Government published its Environmental Improvement Plan and the papers ran "wood burner ban" headlines for a week. That month 49,500 people in the UK typed wood burner ban into Google, against one or two thousand in a normal month. Defra's consultation on solid-fuel burning closed in March 2026 and no decision has been published. Meanwhile Smoke Control Areas keep spreading: Birmingham went city-wide in March, York on 1 November, Brighton next.

Your customers didn't read the consultation. They read the headline. So they're searching: is my stove being banned, is it still legal, what am I allowed to burn, do I have to replace it. And when they land on most showroom websites, all they find is a product list and a phone number.

Saturday night, stove lit, phone in hand. This is the moment.

We checked 299 live UK fireplace and stove showroom sites in November 2026. Almost none of them answer the stove-rules question on the page a worried owner actually lands on, and 45 are paying Google for clicks with nothing to bring those visitors back. The numbers below are why that matters, and why the fix starts with the Maps listing rather than the ads.

What the numbers say

Why the Maps listing comes first, and why the season isn't the whole year.

Everything we build is in the order the numbers tell us to build it. These are the ones that decide where a UK fireplace showroom's next enquiry comes from.

42%

of clicks on a local search go to the Google Maps box

Nine in ten local searches show one. Most buyers never reach the website list underneath, so the listing is the shop window.

Moz / BrightLocal, 2026

+93%

more calls, clicks and direction requests for showrooms in the top three of the map

Against the ones sitting in fourth to tenth. Same town, same products, double the enquiries.

SOCi, 2026

+44%

more enquiries from the listing for every extra star in your rating

Reviews aren't decoration. A steady flow of new ones, answered, is the cheapest lead source a showroom has.

SOCi, 2026

1.2%

of local businesses are ever recommended by ChatGPT. Gemini: 11%.

The ones it picks average 4.3 stars and about 130 Google reviews, and they're three and a half times more likely to already be in the map's top three. AI visibility is the Maps work, done properly.

SOCi Local Visibility Index; Insites AI Visibility Report, 2026

45%

of people used ChatGPT, Gemini or Perplexity to find a local business last year. The year before: 6%.

They read your Google profile, Bing, Apple Maps and the directories, not just your website. Details that don't match get you left out.

BrightLocal Local Consumer Review Survey, 2026

4:1

October stove searches against June. Six in ten of the year's searches land September to January.

So the ads change gear with the season. The listing, the reviews and the tracking run all year, because the audience you build in summer is the one that buys in October.

Google Ads keyword data via DataForSEO, UK, to Oct 2026

49,500

searches for "wood burner ban" in December 2025, against one or two thousand in a normal month

That's the question your page has to answer first. Not banned, regulated, and here's what it means for your house.

Google Ads keyword data via DataForSEO, UK

−27%

fewer "wood burning stove" searches this year than last. "Log burner installation": −32%.

The pool is smaller, so every search that does happen matters more. Being found, then followed up, is the whole game.

Google Ads keyword data via DataForSEO, UK, Nov 2025–Oct 2026 vs prior 12 months

278 of 299

UK fireplace showroom sites with no Facebook pixel. 183 with no analytics at all.

Which means almost none of your competitors follow up the visitors they've already paid for. The first showroom in a town to do it properly gets a quiet head start.

Our check of 299 live UK showroom sites, November 2026

Sources: SearchLab local SEO statistics 2026 (Moz, BrightLocal, SOCi data) · SOCi 2026 Local Visibility Index · Insites 2026 AI Visibility Report · BrightLocal Local Consumer Review Survey 2026 · Google Ads keyword data for the UK via DataForSEO, pulled 12 November 2026. Our own 299-site check is available on request.

How the system works

The listing that gets the visit, and the page that answers the question

Your Google Maps listing is where most local buyers find a showroom, so that gets fixed first and kept moving every month. Then a page on your own domain, built, tracked and running inside 14 days: answer the question honestly, in full, then ask for the enquiry — the same approach that works on our South African showroom pages. This is an example of what your customer would fill in (not our form — the audit form is at the top of the page):

Get your free stove check

Tell us what you've got. We'll tell you where you stand — no obligation.

Full name

Phone

Postcode

A stove fitted before 2022

Get my free stove check

Book a service or sweep instead

That one dropdown — open fire, older stove, Ecodesign stove, not sure — tells you who wants a new stove and who just needs a service, before anyone picks up the phone. The postcode tells you if they're in a Smoke Control Area.

Google Maps listing

Ads that match the search

The answer, in full

Form or WhatsApp

Straight to your inbox

Follow-up ads

Your Google Maps listing, worked every month

Four in ten local clicks go to the map, and it's what the AI assistants read before they recommend anyone. Right categories, products with prices, fresh photos, a post a week, the stove-rules answers in your Q&A, and a steady flow of new reviews answered in your voice. Then your details made to match on Bing, Apple, Yell, HETAS and your manufacturers' dealer pages, because that's where ChatGPT looks.

Ads that match what they typed

Facebook and Google ads that say the same thing people are typing into Google: "Is your stove on the wrong side of the new rules?" The ad and the page say the same thing, so nobody clicks and leaves straight away.

The answer first, then the ask

Straight answers to the six questions people are actually asking: is my stove being banned, what's a Smoke Control Area, how an open fire differs from an older stove and an Ecodesign one, what I'm allowed to burn, whether I need to replace anything, and what it would cost. No email required to read it. The enquiry form sits underneath, so they reach it already trusting you.

Two buttons, two intents

One for people who need a new stove: your Ecodesign range, part-exchange or old-stove removal, fitted by a HETAS engineer. One for people whose stove is fine: a service, a sweep, the right fuel, and how to burn it properly. That second button catches everyone who reads the answer, feels reassured, and would otherwise have closed the tab — and it gives you next season's upgrade list.

A WhatsApp button, counted

Half your customers would rather tap a green button than fill in a form, especially the ones who ring rather than type. The WhatsApp button on your page opens with the product they were looking at already filled in, and every conversation is counted as an enquiry alongside the forms and the phone taps.

Enquiries that actually reach you

Every enquiry, from the form, WhatsApp or a tap on your number, is saved the moment it happens and emailed straight to you, with the urgent ones flagged. Open fire plus a Smoke Control Area postcode means ring that one first. Facebook and Google are told about it too, so they learn who to show your ads to.

Follow-up ads that keep working

People who read and didn't enquire see the answers again. People who did enquire see the stove offer. Past customers get a service-and-sweep reminder before winter.

Questions

Before you ask

Other agencies guarantee a number of leads. Why don't you?

Because nobody can honestly guarantee what a homeowner does. We guarantee what we control: your tracking fixed, verified and live within 14 days, and every enquiry traceable to the ad, search or Maps listing it came from.

Are wood burners being banned?

No. There is no ban on wood burners anywhere in the UK. Defra's consultation on domestic solid-fuel burning closed in March 2026 and no response has been published. What exists is regulation: in a Smoke Control Area you can only burn wood in a Defra-exempt stove, using Ready to Burn fuel, and the areas are being extended town by town. That is the question your customers are asking, and the page we build answers it.

What happens in summer?

Searches for stoves drop to about a quarter of their October level by June. We don't switch off, we change gear: the Google Maps work, reviews and tracking run all year, the ads move to media walls, electric fires and 'fitted in two weeks, not twelve', and the retargeting audiences we build in summer are what convert in October.

How do I know it pays?

A fitted stove in the UK sells for roughly £3,500 and most showrooms keep about 40% of that. Around three in ten qualified enquiries become a sale, so a good enquiry is worth about £420 in gross profit. Growth at £1,650 a month plus £1,000 of ad spend needs six or seven extra sales a month to pay for itself: one or two extra stoves a week. Your own numbers go into the report.

Do we have to sign a long contract?

Three months to start, then month-to-month with 30 days' notice, billed monthly in advance. The setup fee is one-off.

Who owns the ad accounts and the data?

You do. We work inside your own Google and Meta accounts, your page sits on your domain, and if we stop working together everything stays with you.

How fast do leads start?

Tracking is fixed and verified within 14 days and the page goes live in the same window. On Growth the first enquiries normally arrive within days of the ads going on. On Plus, Map Pack calls and direction requests usually move inside 30 to 60 days.

We already have an agency. Why switch?

Don't, yet. Take the free snapshot first. If your enquiries are being counted properly, you'll know. If they're not, you'll know that too, and you're welcome to take what we find to your current agency.

Can you work with multiple showrooms?

Yes. Each showroom gets its own page written for its area and its own Google Business Profile work, and enquiries go to the right branch. Extra showrooms are £250 a month.

Where your showroom shows up online, and whether your enquiries are being counted. In 48 hours.